7509	FIRE-CRACKER PORK RIBS

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Monday, February 19, 2007

David Eaheart, APR
david_eaheart@seaboardfoods.com
913-261-2621

Tasty new pork rivals Prime beef

Seaboard Foods introduces PrairieFresh® Prime — well-marbled pork

SHAWNEE MISSION, Kan. (Feb. 19, 2007) – Consumers and chefs now have a delicious solution for dry, tasteless pork with the introduction of PrairieFresh^® Prime—well-marbled, grain-fed, hand-selected pork from Seaboard Foods.

For years, pork producers responded to consumer demand for nutritious lean meat by altering feeding and breeding techniques. By removing external and internal fat, pork has become leaner, but much of the flavor, tenderness and cookability have been sacrificed, leaving consumers, and especially food service operators, displeased. PrairieFresh^® Prime — well-marbled, grain-fed, hand-selected pork—resolves all the problems associated with today’s ultra lean pork while maintaining its nutritious traits.

Using the latest technology, Seaboard infuses hand-selected PrairieFresh^® Premium Pork with a proprietary blend of lean pork trimmings to create abundantly marbled pork. The marbling creates delicious flavor, tenderness and juiciness, resulting in a pork loin that is unsurpassed and on par with even the best Prime beef.

“We’ve seen great feedback from our research,” said Tom Blumhardt, Seaboard Foods vice president of marketing. “Our consumer panelists consistently rated PrairieFresh^® Prime well above moderately juicy, whereas most conventional pork rates a ‘slightly dry’ juiciness rating. Overall, PrairieFresh^® Prime rated superior to natural pork with 94 percent of the consumer panelists preferring the PrairieFresh^® Prime samples.”

Important meat quality attributes, such as consistent color, tenderness and juiciness, are assured with PrairieFresh^® Prime brand pork because of the Seaboard Foods Quality Circle’s commitment to unsurpassed quality control and food safety. The PrairieFresh^® Prime brand pork is available for both retail and food service with a variety of pork cuts, including bone-in loins, boneless loins and pork chops. For a complete product list, visit www.PrairieFresh.com.

“Chefs told us that they want the marbling back in pork, and we responded to them with PrairieFresh^® Prime,” says Blumhardt. “They understand that marbling, just like it does with Prime beef, equates to flavorful, juicy and tender pork. Those who have already seen and tasted it are committed to using it because of the delicious pork flavor as well as extended holding times.”

PrairieFresh^® Prime is ideal for retail service meat counters where consumers seek high-quality meat, including Choice or Prime beef, and the advice of their local butcher. This pork creates opportunities for supermarkets specializing in service meat counters with expert meat cutters who can educate consumers about the importance of marbling and the nutritious qualities of PrairieFresh^® Prime.

Seaboard Foods, with headquarters in Shawnee Mission, Kan., is an integrated food company and a leading U.S. pork producer and a top exporter of pork to Japan and Mexico. Seaboard Foods employs more than 4,500 people in Oklahoma, Kansas, Colorado, Texas, Utah and Montana. Products sold internationally bear the Seaboard Farms^® brand. In the United States, Seaboard Foods markets fresh products under the PrairieFresh® Premium Pork brand and processed meats under the Daily’s^® Premium Meats brand. In addition to its food safety commitment, Seaboard Foods has been recognized for its aggressive research and development, and proactive environmental standards. For more information, log onto the company Web site at www.SeaboardFoods.com.

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The following are images associated with this release. Click the image or the image name to download the high resolution version of the image.
PrairieFresh Prime Boneless Pork Loin	PrairieFresh Prime Pork Chop Plated
PrairieFresh Prime Pork Loin Roast Plated	PrairieFresh Prime Pork Tenderloin