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Saturday, June 06, 2009 |
David Eaheart, APR
david_eaheart@seaboardfoods.com
913-261-2621 |
New barbecued meats let delis satisfy Sweet Baby Ray’s® fans’ desires |
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Supermarket delis can now satisfy the desires of adoring Sweet Baby Ray’s® fans from their deli cases with fully cooked, heat-and-serve pork products featuring Sweet Baby Ray’s® Original Sauce. |
ATLANTA (June 6, 2009) — Supermarket delis can now satisfy the desires of adoring Sweet Baby Ray’s® fans from their deli cases with fully cooked, heat-and-serve pork products featuring Sweet Baby Ray’s® Original Sauce. The new products include shredded pork, pork loin backribs, St. Louis Style pork spareribs and pork tenderloins covered with Sweet Baby Ray’s® Original Sauce.
As the second largest selling retail barbecue sauce in the United States, Sweet Baby Ray’s® partnered with PrairieFresh® Premium Pork — a product of Seaboard Foods — to create the items. Seaboard Foods, a premium producer of pork, sells and distributes the products to retailers and introduced the product line to delis at the IDDBA Dairy-Deli-Bake Expo ‘09.
Sweet Baby Ray’s® consumers are fanatics about this sweet and tangy sauce that brings out the best in any cut of meat. These new items can tap into both the expanding market of ready-to-eat meals and millions of adoring Sweet Baby Ray’s® fanatics.
“Retail delis can give the most loyal people on the planet—Sweet Baby Ray’s® fans—another reason to shop at their stores when they carry Barbecued Meats featuring Sweet Baby Ray’s® original sauce in their deli cases,” says Tom Blumhardt, vice president of marketing for Seaboard Foods. “Sweet Baby Ray’s® fans eat, sleep and breathe this sauce. Imagine how they’ll react when they learn they can get their fix when they are pressed for time by stopping by their local deli.”
The loin backribs, St. Louis Style spareribs and tenderloins come in single serving packages and are fully cooked and can be easily heated in existing deli oven equipment. The shredded pork is available in a deli pack size of two five-pound packages in a 10-lb case.
Delis can contact Seaboard Foods for more information by sending an email to info@SweetBabyRaysMeats.com or calling 1-800-262-7907. For product information, visit www.SweetBabyRays.com.
About Sweet Baby Ray’s® Gourmet Sauces
In 1985, Chef Larry Raymond perfected the family’s recipe and entered the sweet and tangy barbecue sauce into the country’s largest rib cook-off. He named the sauce after the nickname his brother got while playing basketball on Chicago’s West Side — “Sweet Baby Ray.” The sauce was so fine; the taste beat out nearly 700 entries in the rib-off. Within one year, Sweet Baby Ray and Chef Larry, along with a high school friend, Mike O’Brien, formed a company around the award-winning sauce and their simple philosophy about barbecue: “The Sauce is the Boss. ®” For more information, visit www.SweetBabyRays.com.
About PrairieFresh® Premium Pork
PrairieFresh® Premium Pork is a product of Seaboard Foods. With headquarters in Shawnee Mission, Kan., Seaboard Foods is a leading integrated food company and a top exporter of pork to Japan and Mexico. Pork products sold internationally bear the Seaboard Farms® brand. In the United States, Seaboard Foods markets fresh products under the PrairieFresh® Premium Pork brand and processed meats under the Daily’s® Premium Meats brand. As part of the company’s sustainability commitment, Seaboard Foods formed High Plains Bioenergy, a subsidiary committed to creating sustainable energy solutions from the Seaboard Foods integrated system. Seaboard Foods has been recognized for its aggressive research and development, and proactive environmental standards, including receiving the 2007 Pork Industry Environmental Steward Award. For more information, visit www.SeaboardFoods.com.
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